Boolu

The Brief

Design an experience that can help those who have had to transition to a sudden state of remote work.

My Role
Experience Design,
Visual Design
Mentor
David Mikula
Scope
2 Weeks
Client
Boolu

Team:

Roee Cohen, Daniela Guevara

Context —

We were naive to think remote work wasn't inevitable

Remote work dates back to the Industrial Revolution. However, the exponential growth of technology and telecommunications made it easier to work remotely over the last decade. In the last couple of years, more than half of the world's population worked remotely at least  2 to 3 days a week.

Companies started realizing that working for home was a highly desirable option, so they used it as an incentive to capture and retain talent.

The tipping point.

Although many companies had already adopted internal policies for working remotely, COVID-19 accelerated the sudden transition from physical offices to fully working from our homes.

Some companies were prepared to work remotely, while others were forced into the transition.

The Challenge —

To identify the opportunities that support what people are going through and design an experience  to help them through their transition of working entirely remotely.

HOW ARE PEOPLE AND COMPANIES ADAPTING TO THE SUDDEN CHANGE OF HAVING TO WORK REMOTELY?

Methodology —

10
HOURS

Mapped our stakeholders, identified the social and cultural factors shaping our problem, drew the evidence, and redefined our problem.

3
BREAKDOWNS

Looked through 30+ articles and studies on the pandemic and  remote work, and formulated our main takeaways through our secondary research.

6
INTERVIEWS

Interviewed six individuals from entirely different backgrounds, who shared their experience transitioning from a physical to a fully-remote space.

40
INSIGHTS

Found patterns and created at least three insights for every common theme that emerged, leaving us with a total of 40 insights to analyze further.

35
CUPS OF COFFEE

Continued condensing those insights down until we drew five overarching ones, and then created our opportunity statements.

Primary Research—

The Design Discipline Leader
The Engineer
The 3D Artist
The HR Manager
The UN Worker
The Marketer

We focused our questions to follow an interview curve to build rapport, evoke stories and emotions to gain insights about how employees perceive changes now working in a remote space. Our questions helped us understand the positive and negative impacts, and unintended consequences around the areas of workspace, team dynamics, company dynamics, and personal space.

6 interviews
3 countries
3 managers
1 freelancer

Insights —

01

Remote employees are having a hard time balancing their personal time with work.

02

They have had to extend their schedules but in return, they have gained more time for themselves.

03

Physical cues that had helped workers establish boundaries before are not available anymore.

04

It has become harder to focus on their tasks when handling new priorities and distractions at home.

Opportunity Statement —

How might we create a different relationship with time when working remotely?

Our Process —

Our Solution —

Boolu is an interactive device that enables you to engage with time while working from home. If you can see and grab your time, you become intensional about how you’re spending it. From work meetings to yoga sessions, Boolu helps you keep your focus on any task or activity you need to do.

How it Works —

Step 1

Scan the QR code with your mobile phone.

You will be directed to Boolu's landing page where you will be guided through an interactive tutorial.

Step 2

Squeeze your Boolu ball for 5 seconds to turn it on. Once the device starts looking for wifi it will start blinking.

Select your wifi network, then choose the color you'd like to assign to your Boolu device and the services you would like to sync to it.

Step 3

If you synced your calendar to your Boolu ball, then when it blinks it will let you know that a task is about to start.

Otherwise, to set up your task’s time manually just squeeze once to add 5 minutes to your Boolu ball. Every squeeze will add 5 more minutes to the timer (you can add up to 1 hour in total).

Once you set your time for a task in mind, squeeze for 3 seconds to activate the timer.

Step 4

If you need to reset the time you're setting just shake your Boolu ball.

Step 5

Once the timer has started, you can pause it by squeezing your Boolu ball twice. Then resume the timer by squeezing it twice again.

Step 6

You can lock and unlock your Boolu ball by squeezing it quickly for 3 times. When the ball is locked you can play with it (squeeze it, throw it, bounce it around) while the timer is activated.

An outlet of emotions —

We know your mood can influence your attitude when starting a new task. That's why Boolu is designed for you to play with and keep you free of stress through your day.

Boolu celebrates with you when you finish a task in time,  it gets super excited when you hold it, bounce it or throw it in the air, and it might even get a little impatient when you leave it paused for too long during a task you haven't completed.

A day in your life with Boolu —

WED
24
Weekly Standup Meeting
8:00am - 9:30am
Design Critique
9:00am - 10:00am
THU
25
Team Building Activity
8:00am - 6:00pm
FRI
26
Experience Design  Presentation
8:00am - 11:00am

Boolu syncs with your calendar, remembers your mood, and anticipates your needs

Let’s say you have a standup meeting starting in 5 mins — Boolu knows how frustrating these typically are for you.

In the moment, Boolu turns red and frowns to encourage you to give it a squeeze—release some tension, so you can focus on being your best self during your meeting.

Now let's say it's time for your yoga routine.

Because your Boolu ball knows you'll need a calm state of mind, it will mute all of your notifications to keep all distractions away.

Boolu will also play your most relaxing Spotify playlist, and it will display time descending through tones of blue  in a soothing manner through slow rythms.

Boolu is here to help you engage with time in a new way. It is not only about keeping you focused on what you're doing, but about becoming intensional on how you're relating with the time you have at hand.

Next Project

Door 2 Dor: How we helped  more than 10,000 elders during the pandemic.