Vans Pro Classics look just like classic Vans, but they super durable. Since they look almost exactly like classic Vans, how can we make sure skate consumers are aware of the difference?
The tech of the campaign had to be as interesting as the one in the shoes.
You are the skater. Every trick you do is an expression of who you are. That’s why you're skating is f*cking gnarly. But you need tools that can keep up with your hard work, Because behind every treflip landed, there are countless fallsand falls, and falls… So we took the design of the classic Vans you already love and upgraded them with technology that can keep up with your skating.
We sketched and programmed an interactive game that would create an engaging experience inside the physical Vans store. As you ollie over the obstacles using the motion-sensing device, you can see how the regular shoes get worn off with every trick, but once you reach the new Pro Classics, it’s a very different story.
We sketched and programmed an interactive game that would create an engaging experience inside the physical Vans store. As you ollie over the obstacles using the motion-sensing device, you can see how the regular shoes get worn off with every trick, but once you reach the new Pro Classics, it’s a very different story.
As you ollie over the obstacles using the motion-sensing device, you can see how the regular shoes get worn off with every trick, but once you reach the new Pro Classics, it’s a very different story.
We wanted skaters to see that old dogs learn new tricks, And classic shoes earn pro features. Vans Pro Classics are high performance, durable, modern skate shoes hiding underneath classic, beloved silhouettes. We’ve made these timeless classics truly timeless.
